← All apprenticeships · Sales, marketing and procurement · ST0612

Level 6Degree apprenticeship · BSc/BA

Marketing manager

Responsible for the marketing activities and strategy of their organisation.

Typical duration

2 years

Training funded

up to £9,000

Route

Sales, marketing and procurement

Standard ref

ST0612

Where this apprenticeship leads

Marketing ManagerAI exposure 50% · High

£30,000 - £40,000

£45,000 - £60,000

Full career profile - salary progression, top employers, AI outlook →

Role overview

A marketing manager leads the strategic planning and delivery of an organisation's marketing activity to drive brand awareness, customer acquisition, and revenue growth. This level 6 degree apprenticeship develops advanced skills in strategy, leadership, and data-driven decision-making alongside deep marketing expertise. The role leads to head of marketing, marketing director, or CMO positions.

Careers this apprenticeship leads to

Salary progression, top employers and day-to-day reality for the roles this standard prepares you for.

Human Resources Manager and Director

Apprenticeship route

Customer Service Manager

Apprenticeship route

Procurement and Purchasing Manager

Apprenticeship route

Human Resources Manager and Director

Apprenticeship route

Commercial Manager

Management Consultant

Business Support Officer